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dBritish Journal of Arts and Social Sciences ISSN: 2046-9578, Vol.6 No.2 (2012) ©BritishJournal Publishing, Inc. 2012 http://www.bjournal.co.uk/BJASS.aspx

Impacts of External Business Environment on Organisational Performance in the Food and Beverage Industry in Nigeria.

*Adeoye, Abayomi Olarewaju School of Management, Information Technology and Governance, University of KwaZulu-Natal, Durban, South Africa. eveyom@yahoo.com, +234-7057115063, +27723849542 **Elegunde, Ayobami Folarin Department of Business Administration and Management Technology Lagos State University, Ojo, Nigeria. emolomo2003@yahoo.com, +234-8029087821

Abstract This paper examines the impact of external business environment on organisational performance in the food and beverage industry in Nigeria. The minor objective of the paper is to investigate the influence of economic and political environment on organisational performance. A questionnaire was developed to collect information from the respondents based on a sample of 3 companies with 150 sample size. Data collected were analysed using multiple regression analysis. The findings of the analysis shows that the external business environment (political, economic, socio-cultural, technological, e.t.c.) have impact on organisational performance (effectiveness, efficiency, increase in sales, achievement of corporate goals e.t.c.).Thus, organisations should pay more attentions to their environment by doing periodic scanning. Keywords: External Business Environment, Economic Environment, Political Environment, Organisational Performance, Food and Beverage Industry, Nigeria.

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British Journal of Arts and Social Sciences ISSN: 2046-9578

1. Introduction The modern business manager operates in a more dynamic environment. The change in the environment has been rapid and unpredictable. Economic variables have been complex both in form and impact on the practice of business in Nigeria. Consumers and clients having been showing complex...