Carrefour India

SUNWAY UNIVERSITY BUSINESS SCHOOL

BACHELOR OF SCIENCE (HONS) BUSINESS MANAGEMENT

BACHELOR OF SCIENCE (HONS) BUSINESS STUDIES

ACADEMIC SESSION : AUGUST – DECEMBER 2012

BMB3208/MKT3024: INTRODUCTION TO INTERNATIONAL BUSINESS

ASSIGNMENT 2 DEADLINE: 6th NOVEMBER 2012 (11.30am)

INSTRUCTIONS TO CANDIDATES

1. There are TEN (10) pages in this Assignment including the cover page.

2. This assignment will contribute 25% to your final grade.

3. The assignment must be typewritten on double line spacing, A-4 size paper and single sided. Work should be presented in a folder, with a cover sheet, which includes your name, unit number, tutor's name, and the essay/group report topic.

Marks will be allocated for content, presentation, and referencing.

Rationale for Assignment 2: Group Case Study Report

The group assignment was designed to enable students to develop an understanding on how a multi-national corporation (MNC), Carrefour, conduct international business (IB) in one of the largest emerging countries, India. Specifically, students will learn to identify, investigate, and critically analyse a large retail MNC and how it exploit business opportunities in the international arena. The outcome of such an understanding will be reflected in the “Carrefour Entry into India” report.

Students may also discuss the approach Carrefour could take in developing the international business in terms of time frame, business outlook, planning issues, culture in the context of the Indian environment.

In addition, the group assignment will enable two (2) students to demonstrate teamwork. Each member of this group is expected to provide their individual viewpoints on how international issues can affect Carrefour entering India.

Objectives of Assignment 2:

The group assignment will focus on learning objectives 4, 5 and 6.

Upon completion of the assignment, students will be able to:

• Understand the workings of a MNC, Carrefour, in...