Strategic Management - Singapore Airlines

Singapore Airlines

A Great Way to Fly

Singapore Airlines

Table of Contents

1. Executive Summary.......................................................................................................................... 3 1.1 Background .................................................................................................................................... 5 2. External Analysis for Singapore Airlines ............................................................................................. 10 2.1 PESTEL Framework: ...................................................................................................................... 10 2.2 External Environment of Airline Industry (Asian Context): ............................................................ 12 2.3 Five Forces Analysis of Singapore Airline: ..................................................................................... 13 3. Internal Analysis of Singapore Airline: ................................................................................................ 14 Strategic Capability of Singapore airline ......................................................................................... 14 Resources and Competence of Singapore Airline............................................................................ 14 Unique and Core Competence of Singapore Airline ........................................................................ 14 3.1 Competitive Advantage of Singapore Airline................................................................................. 14 4. SWOT Analysis ................................................................................................................................... 15 Strengths ....................................................................................................................................... 15 Weaknesses...