Adam Revo

Adam Revo Case

for the subject of

Cases in Marketing

Presented to

Mr. Kashir Asghar

Group Submission

Demiral Ikram

Haroon Khan

Khurram Hanif

Usama Zafar

Shah Kinan

Yasir Manzoor

Question 1: How can small firms like Adam Motors avoid challenges of product failure?

Adam Motors should follow the following ways to mend their broken image:

· Company faced an internal problem so this signifies consistent SWOT analysis

· Their marketers should assess the marketing climate adequately.

· Brand Repositioning Strategy.

· Awareness campaign.

· Increase in the number of outlets

· Limit over-optimism about the marketing plan and plan a realistic forecast.

· Use strong implementation of the marketing plan in the real world/target market.

· They should have tried not to bury the product (adam revo) too soon. Some well known brands have taken a plunge and successfully reinvented themselves by avoiding the mistakes that led to the initial decline.

· Their marketing department should use the free advantage of the social media impact.

· Use a wise campaign across the internet on websites dealing with selling motor spare parts and aftermarket items.

Question 2: How could Adam Motors establish a successful positioning for its Revo Cars?

Answer: The suggestions for repositioning is enlisted below:

· Since we are dealing with the consumers' perception so we must take steps to rewind their minds

· The company shall strengthen the synergy between the company and customers and build customer confidence and trust by engaging them more.

· This time the company shall create a hype of their improved product with modified features and with a guarantee of 3S dealership.

· Another thing is that they are in direct competition with Suzuki Mehran so they have both price advantage and increased features comparatively, so they need to work out more in terms of fuel efficiency and product warranties.

· Customers shall be provided with...