5 Hour Energy

BMGT 110

5-Hour Energy

Meeting the Demand for Increased Product Sales Domestically and Abroad

[Type the author name]

9/30/2013

Living Essentials, LLC was created by its CEO Manoj Bhargava, to secure additional funds to broaden the scope of the energy beverage product market. In just seven years, 5-Hour Energy shots have catapulted to dominate the energy shot market in the United States. Consequently, Living Essentials, LLC, aims to expand its target market of “multi-tasking, working professionals,” which is older than the target market group of competitive energy drink makers, by addressing a more diverse consumer base, to include the female customer and the active retired consumer. Additionally, plans are being made to introduce new products to diversify the energy food and beverage lines. Through networking and partnerships with respected organizations affiliated with the anticipated target groups for 5-Hour Energy shots and for the proposed energy snack bar, Living Essentials can increase its productivity, expand customer base, and increase profits and advance its lead in the Energy product field. However, one of the biggest challenges the company has faced has been in processing the overwhelming demand for its products, calling for a big change for the company to meet its potential.

How can they address the need for change in meeting the increasing demand?

Despite its challenges, Living Essentials aims to maintain its status as the nation’s top maker and seller of energy shots over its competitors since the rapid rise to success of 5-Hour Energy. They have achieved core competencies in (1) providing a safe, quick-acting, lasting, and effective energy boost alternative to coffee, sugary sodas, and other energy drink products (2) providing a unique, identifiable, compact and convenient product that can be easily stored, transported and consumed, (3) developing and maintaining community partnership, sponsorship, and networking with respected...