Hybrid Technology

Implementation of CRM Software – Hybrid Technologies

Brian

CMGT 556

Thursday, December 12, 2013

Implementation of Customer Relationship Management (CRM) Software – Hybrid Technologies

Hybrid Technologies (HT) provides mobile computing solutions that perform through a network cloud. Performance through a network cloud allows businesses to offer unlimited remote resources and access to the business’s network and applications to its employees. The implementation of a Customer Relationship Management (CRM) system will allow HT to identify and target premier customers, manage marketing strategies, and generate substantial sales leads. In addition, a CRM system will provide HT with a centralized platform to retrieve and process customer and vendor activity through the utilization of mobile devices. A CRM system can specifically define each of HT’s customer’s system requirements and allow a platform for customers to access HT’s product plans and offerings that are compatible with their system requirements. Marketing campaigns are improved through the CRM’s software automation functionalities that can generate customer mailing lists to perform SMS notifications as well as roll-out global digital campaigns. Administratively, a CRM system will provide electronic integration of Salesforce calendars, task assignment, automated call logging, and interactive geographical maps.

CRM Critical Success Factors

CRM is a long-term business plan that requires company-wide reinforcement and measurable objectives or goals to be set such as increasing annual product sales, improving customer retention levels, etc. Technology is a prominent component of any CRM system however every component of the CRM system must become a unified system resource in order to ensure the effective use of technology within the CRM system. This can be achieved by adequately structuring a CRM’s...