Google’s Country Experiences: France, Germany, Japan (Case Study)

Goole’s Country Experience:France,Germany,Japan

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Case Report in International Investment and Multinational Management

Author: Sun Huanhuan

Qingdao, December 2013

1.Introduction

1.1 company profile

Google Inc. is a multinational Science and technology enterprise in the United States.There are so many fields which google has relationships with and committees to.There are the Internet Search,Cloud Computing and Advertising technology and so on .What’s more,Google also develops and provides products and services which based on Internet quite a lot.Its main profit comes from AdWords and other advertising services.Google was co-founded by Larry Page and Sergey Bloom who were pursuing their PhD of the Institute at Stanford University,so two guys also are called "Google Guys".

Google was founded in the form of private company to design and manage an Internet search engine named "Google search"on September 4. Google sites were opened in the second half of 1999. On August 19, 2004,Google's shares were listed on NASDAQ and two founders and a chief executive promised work together in Google at least 20 years up to 2024.At the beginning of founding, Google was a official company whose mission was to integrate of global information and make it universally accessible which can make people over the world benefit from it and its informal slogans as"Don't be evil" was invented by engineer Am Patel.The headquarter of the company called "Googleplex" is Located in Santa Clara County,in Mountain View, California.In April 2011,Page replaced Eric Schmidt as chief executive.

It is estimated that Google operates with data centers around the world are more than one million units and the servers deal with hundreds of millions of search requests every day.Google's rapid growth since founded also led to a series of product researches and developments, mergers and acquisitions and cooperation relations.So we can say the web search is not the...