Sample Persuasive Messages

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Sample Persuasive Messages

University of Phoenix

Comm 470

Sample Persuasive Message

The product that is being discusses in this e-commerce paper in regard to persuasive messages is a cleaning product known as the Swivel Sweeper G2. The Swivel Sweeper G2 is primarily pushed on the internet and on late night television through a series of high volume infomercials. These infomercials captures viewers by blasting facts and enticing tidbits about this “wonderful” product. This paper will focus on the internet version of the infomercial and not the television broadcast version. Please note that the nature of the following sample persuasive message is original and fictional in nature but based on the website.

The Message

“Dirty floors got you down? Are you sweating and scrubbing away only to find that your floor still doesn’t look clean? Is your current floor cleaner cumbersome and difficult to use causing you lower back pain? Well look no more we have the answer to all of your floor cleaning problems! Swivel Sweeper G2 is the only floor cleaner you will ever need again, guaranteed! Its small weighing in at two pounds making it the lightest sweeper ever. Use the Swivel Sweeper on wood, tile, carpet and vinyl. The easy 360 swivel feature and back saving elbow bending joint allows you to reach even the most difficult of places without bending! It cleans frontward and backward and even side to side! Don’t believe it? Try it risk free! Order in the next hour and you will not only receive the amazing Swivel Sweeper G2, but you will receive another one completely free! And that’s not all! Included in this special offer is a gift just for you, two mini sweepers and free rush shipping! All for only two payments of nineteen dollars and ninety nine cents! Just pay separate shipping and handling.”

The above message for the Swivel Sweeper G2 is played on a movie media clip that appears and begins playing...