General Motors

GENERAL MOTORS

Contents:

Introduction………………………………………………….. 2

Background of the Company…………………………. 2

Present Age GM……………………………………………. 5

Micro Environmental Factors………………………… 6

Macro Environmental Factors………………………. 10

Marketing Strategy………………………………………. 13

SWOT Analysis…………………………………………….. 15

Introduction:

General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company.

General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of Motor Vehicle Manufacturers, GM ranked second on the list with 8.5 million units sold in 2010 ( 50 Companies that changed the whole World, Pg. 14).

Background of the Company:

General Motors was founded in the year 1908 and became a leading manufacturer by 20th century. Its Headquarters is situated at Detroit, Michigan. General Motors was founded by William Billy Durant on September 16 1908. When he started the company he started with Buick brand but slowly and gradually acquired other brands which are presented I the first paragraph. At present there are about more than thousand automobiles in America which runs on electricity and gasoline. If we re-consider the background of General Motors then this company has many significant stages that lead success of GM. They are as follows:

* Creation ( 1909)

* Acceleration

* Emotions

* Revolution

* Globalization

* Innovation and Challenges

1. Creation:

As far as creationi is concerned we already know that it was founded by Mr. Billy in 1909. There is nothing much to describe about the creation but its worthwhile to know how this company sustained.

2. Acceleration:

In earlier years Radio, telephone was the era and cars was mere a dream unless and until GM...