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Business environment Presentation Transcript

1. BUSINESS ENVIRONMENT`Presented ByNaga S Sridhar N (A-34)Venkatesh Ravada (A-17)Neha Sharma (A-39)Kapil Sharma (A-20) Abhishek Verma (A-42)Sandeep Dasmanthrao (A-19)

2. Business EnvironmentBusiness Environment is a direct relationship between successful management and the influence and impact of environmental change.

3. External business environment: External Business environment is a set of political, economic, social and technological (PEST) forces that are largely outside the control and influence of a business, and that can potentially have both a positive and a negative impact on the business.

4. Factors influencing the business environment : Technological innovationGlobalizationGrowth of povertyCollapse of emerging marketsShift from manufacturing jobs to service jobsNew methods of manufacturing

5. Internal Business EnvironmentInternal Business Environment is the set of elements or forces which affects a organization's or firm’s behaviour.Examples are like personnel, finance, marketing, production, operational research and so on.

6. MICRO ENVIRONMENT

7. Micro environment is the environment that anorganization can influence. It may not be able to Correct all flaws in the microenvironment, but it has a much better control over the macro environment.

8. Factors Influencing Micro –EnvironmentConsumers – needs , purchasing power and behaviorSuppliersMarket intermediariesCompetitors

9. Micro environment of business.SuppliersSupply raw materials and other components (Inputs)ImportanceReliable supply – continuous supply for smooth functioning

10. CUSTOMERSDifferent categories of customersIndustrial customersWholesale customersRetail customersGovernment customersForeign customers

11. Market intermediariesMiddlemen.Physical distribution Firms: (warehouses and transport firms)Marketing service agencies (Advertising agencies market research firms, media firms, consulting firms)Financial intermediaries

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