Msil Case Study

Case study # 2

INTRODUCTION

HISTORICAL BACKGROUND:

Before independence the Indian car market was considered as a market for imported vehicles. The earlier period was very tough for growth of Indian automobile sector due to strict licensing, restrictive tariffing structure. With an objective to modernize the Indian automobile Industry Maruti Udyog Limited was incorporated in February 1981. In October 1982 the company signed license and Joint venture agreement with Suzuki Motor Corporation of Japan. After collaboration, in December 1983, the company launched its most awaited Maruti 800. The company launched its multi purpose vehicle; Omni in November 1984.

PROFILE

Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation, Japan & India’s leading passenger car manufacturer, accounting for nearly 50 percent of the total industry sales. Maruti Suzuki offers 16 brands with near about 150 variants. Maruti offers various brands which include Maruti 800, Alto 800, Alto K10, Estilo, Wagon-R, Omni, Eeco, A-Star, Ritz, Gypsy, swift, Swift Dzire, SX4, Ertiga, Kizashi and Grand Vitara. The company is engaged in the business of Purchase, Manufacturing, and Sales of vehicles & spare parts. Maruti Suzuki is also engaged in other activities like Pre owned car sales, Car financing & Fleet management. Maruti Suzuki got various awards and accolades in its profile. It has ranked no.1 in JD Power Asia Pacific Customer Satisfaction Index (CSI) survey 2009 for ten times in a row. Maruti Suzuki got CNBC TV18 award 2011 for manufacturer of the year. Maruti Suzuki is the only Indian company who has crossed the 10 million sales mark since its inception.

80’s culture at MUL ( Maruti Udyog limited)

Owned by the government of India with the idea of making people’s car. In 1982 MUL entered into a joint venture with Suzuki motor corporation , japan. There was no R&D department in India and the main focus was to produce a...