Business Research

Business Research Ethics

Eddie Flowers

RES/351

12/02/2013

Amy Ginsburg

To identify the behavior I had to go off the title and say that racial profiling was involved. Consumer racial profiling is an on going problem in the retail environment. From personal experiences I can say that this is very embarrassing and the four authors have tried to address this closely. The injured parties involved are the consumers that shop in these retail environments and they should not be treated with this kind of disrespect. Sadly racism is alive an well in our society but a lot of people are turning the blind eye kind of like when people thought bullying or texting while driving was not serious until someone was killed behind it. Racial discrimination if proven can be follow up by legal action on a business and/or the parties involved and can affect our society, the business and the individual’s lives. The business can take a bad image tag and can also take a hit in the pocket if the action is taken to court and if won can tarnish the company’s image.

With these retail company’s I understand that you have you few bad apples in the bunch but a lot of these businesses make it obvious that they are watching someone and that makes the individual uncomfortable. To avoid such action just try not to make the watching so obvious and have cameras in the store and in your parking lot if possible. The insurance will cover any stolen items in the store if insured and you can eliminate confronting and individual (which is not good for the staffs’ safety) and just let the police do there job. “The results indicate that CRP has a temporary negative effect on consumers’ image of the retail brand; however, the rate of image recovery varies with exposure to marketing communication and personal moral philosophy” (Sierra, Jeremy J. Sep2010). I believe they mean how the consumer will not want to come to the said store where the crime occurred and they will most likely...