Health Care Marketing Essay

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Online from: 2007

Subject Area: Marketing

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The effects of unethical conduct of pharmaceutical companies on consumer behavior: Empirical evidence from Germany

Document Information: |

Title: | The effects of unethical conduct of pharmaceutical companies on consumer behavior: Empirical evidence from Germany |

Author(s): | Jörg Lindenmeier, (WHL Graduate School of Business and Economics, Lahr, Germany), Dieter K. Tscheulin, (Department of Business Administration, University of Freiburg, Freiberg, Germany), Florian Drevs, (Department of Business Administration, University of Freiburg, Freiberg, Germany) |

Citation: | Jörg Lindenmeier, Dieter K. Tscheulin, Florian Drevs, (2012) "The effects of unethical conduct of pharmaceutical companies on consumer behavior: Empirical evidence from Germany", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 6 Iss: 2, pp.108 - 123 |

Keywords: | Animal experimentation, Boycotting behaviour, Consumer behaviour, Corporate image, Germany, Pharmaceuticals industry, Unethical corporate behaviour |

Article type: | Research paper |

DOI: | 10.1108/17506121211243040 (Permanent URL) |

Publisher: | Emerald Group Publishing Limited |

Abstract: | Purpose – This study aims to investigate how unethical corporate behavior of pharmaceutical companies affects consumer behavior of German consumers, especially boycotts of over-the-counter drugs. Design/methodology/approach – Borrowing from psychological theory as well as consumer behavior theory, the study develops a conceptual model that considers affective and cognitive determinants of boycotting behavior. Within the scope of the German pharmaceutical sector, the researchers conducted a survey to validate the research hypotheses using moderated...