Instagram for Business

10/24/2013

Reading on Pinterest

SM Conquer & Divide Us?

Using Instagram as a Marketing Tool

History of Instagram

• Originally an iPhone app launched in October 2010 • A social network where people share photos • Photos can be linked/shared on Facebook, Twitter and email • Photos are used for company advertising • Bought by Facebook for $1 billion in April 2012 but will remain independently managed

About Instagram

• • • • • 14 million users, growing by 2 million/month Outgrowing Foursquare (largest mobile social) Average age is growing Visual content is engaging Storytelling by visual is powerful

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hashtags

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Case Studies: Airline Marketing 8 Airlines on Instagram

Case-study 1 Lufthansa: # DeinBerliner

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Arriving in style

Lufthansa has been one of the latest airlines to join Instagram and it decided to kick start its Instagram presence with a remarkable live, one-day initiative called #DeinBerliner.

A guided tour guide

The  airline  “unleashed”  an   instagrammer named Lisa and gave her the task to showcase the best of Berlin by intsagramming different spots of the town. But  there’s  a  catch:  the   places she visits are not decided by her nor the airline; they are suggested by Lufthansa's fans.

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24 hours, live

The initiative only lasted one day but users seemed eager to participate with plenty of comments and suggestions. The collective suggestions and  decisions  made  by  Lufthansa’s  online  community  made  Lisa  visit   not only a number of scenic locations but also little known bars, and helped  her  showcase  different  aspects  of  Berlin  like  the  so  called  “urban   gardening”.

Case-study 2 bbbb Finnair: Instagram crews

Crew managed instagrams

Finnair is another airline that decided to enter the world of Instagram in an unusual but very effective way. It decided not...