Radio Formats

MODULE - 3

Radio

Formats of Radio Programmes

11

Notes

FORMATS OF RADIO PROGRAMMES

You are by now familiar with a radio station. The previous lesson helped you to understand how a radio station works. When you read a popular magazine, you will come across various things. There will be an attractive cover, advertisements of different products, stories or articles on issues ranging from politics to sports and cinema, interviews and other features. Similarly, a radio station also broadcasts programmes of different types. Think of the different types of programmes you have heard on radio. You would probably remember film songs, phone in programmes, talks, discussions, news, cricket commentaries etc. These different types of programmes are called formats.

OBJECTIVES

After studying this lesson, you will be able to do the following:

list the factors to be taken into account for making a radio programme; describe the different formats of radio programmes; explain the ingredients of a radio programme; identify the technology based formats. 11.1 FACTORS TO BE TAKEN INTO ACCOUNT FOR MAKING A RADIO PROGRAMME Think of the village or town in which you live. You find people belonging to all communities men and women, rich and poor. Radio plays a very important role in the lives of the people of India. Though there are plenty of rich people and highly developed cities, a majority of our people are poor and a large number of them cannot read or write. So the only medium that can really reach them to inform, educate and entertain is the radio. Radio stations especially those run by the government perform a public service duty. 136

MASS COMMUNICATION

Formats of Radio Programmes The requirements of listeners of radio stations are not the same. To serve them, we need to know many facts about them. Let us make a list of what we should know about the audience: (a) Number of people — i.e. the total population of the area. (b) Number of men and women — Sex ratio...