Marketing Plan

marketing

PRINCILPES OF MARKETING

GROUP NAME:

DEFENDERS

GROUR MEMBERS:

Fatima 06

Neelam 10

Banish 11

Fareeha 17

Iqra 16

EVERYTHING YOU COULD IMAGINE

EVERYTHING YOU COULD IMAGINE

ACKNOWLEDGEMENT

Everyone especially mam Khadija, chairman of wall wood Lahore, qazi aluminium Gujranwala

DEDICATION

We dedicate our project to our respected parents and teachers as we are here because of their beliefs and prayers. GOD bless them (AMEN)

TABLE OF CONTENT

CONTENTS | PAGE NO. |

Executive summary | 6 |

Current situation-Microenvironment | 7-8 |

Current situation-Market analysis | 9-10-11 |

Current situation-Customer analysis | 12-13 |

Current situation-Internal | 14-15-16 |

Marketing strategy-Product | 17-18-19-20 |

Marketing strategy-Market share | 21 |

Marketing strategy-Price | 22-23-24 |

Marketing strategy-Promotion | 25-26 |

Marketing strategy-Distribution | 27 |

Marketing strategy-Segmentation | 28-29 |

Bibliography | 30 |

EXECUTIVE SUMMARY

ICI was established in 1926 by the merger of four Britain companies. ICI started business in Pakistan in 1950’s in. Karachi. ICI is expanding their product line by lunching new product ICI VINIL throughout Pakistan . VINIL wall covering that can be used in kitchens, bedrooms, bathrooms, offices, T.V lunches. The total capital is invested by ICI is 40,000,000.

The production process is done in Karachi. Then it is transferred to the warehouses throughout the Pakistan (Islamabad, Karachi, Multan, & Lahore) then the contracts are made with dealers to sell the product. The distribution methods use is direct and indirect.

ICI VINIL has included everyone in its target market whether the customer belongs to elite class ,upper- middle class or middle-middle class.

CURRENT SITUATION-MACROENVIRONMENT

ECONOMIC SITUATION

Marketer requires buying power as well as people .economic condition is not very sound today. The raising political instability has to...