Management

2013

common

PROJECT PROPOSAL

3/12/2013

2013

common

PROJECT PROPOSAL

3/12/2013

FLEX TABLET

FLEX TABLET

The company

“NEW HORIZON TECH”

MISSION STATEMENT

“We always had been leaders,are be in the future providing innovative and unique IT products to our customers.”

OBJECTIVE OF PROPOSAL

The main objective of the proposal is to briefly introduce our product along with some features.

Then we will prove swot analysis of our new product launch and optimal solution of the threats and weaknesses.

(1)introduction

Overview of the product and description

Parent company | “new horizon tech” |

Category | Flex tablet |

Sector | ITand technology |

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Target group | Samsung,apple,google tablets,htc flyer,china tablets,sony,etc |

Positioning | Most innovative tablet in the tablet market |

Tagline and slogans | Thinner,lighter,faster.a magical and more revolutionary product at an unbelievable price. |

1)Flex tablet computer +space lazer display concept.

(2)It is the fifth generations computer system using latest technology with global perspective. Like lazer visual display in the space which both 2d and 3d. it is the first flex tablet computer with visual display in the space.

(3)So it is the most innovative tehnological IT product with serves the features of mobile,computer,tablet,ipad and other mini IT gadgets.

(

(2)table of contents

(1)physical look of the device.

i) Size (10.1)and shape

ii) Colour(black,white,grey,yellow,white,silver,indigo,)

iii) Material of the product.(biopolimar spine,bioplastic in the body)

iv) Weight of the device.(2.1lbs---1.1kg)

(2)price(350$)

i) Market demand(the price is set according to the market demand less than all the tablets in the market so it will attract the customers in the first launch)

ii) Cost and benefit analysis(the cost of the device is 320$ hence a very little margin is set for the profit.(350$-320$)hence...