Strategic Management Plan-Marriott International

Strategic Management Plan-Marriott International

Paul E Smith

Embry Riddle

Strategic Management

MGMT 436

Joe Gray

December 07, 2013

Strategic Management Plan-Marriott International

Table of Contents

Executive Summary Page 3

Organizational Overview Page 4

SWOT Analysis Page 5

SFAS Matrix Page 6

Evaluation and Control Page 8

Summary Page 9

References Page 10

Executive Summary

Marriott International Inc. has a six part growth strategy. These six growth strategies include;

* Understanding and attracting Generations X, Generation Y, and future guests.

* Investment in innovation and differentiation to develop Brand Distinction.

* Development of Portfolio Power by building customer loyalty with the most compelling family of hotel brands.

* Development of technology leadership to empower connections for guests and associates.

* Generate value for hotel owners and franchisees.

* Global growth through expanding our footprint and profitability.

By integrating these six strategies with the Marriott name and reputation, Marriott International intends to maintain its prominence in the hospitality industry and grow to be the number one hospitality company in the world. ("2011 annual report," 2011)

Organizational Overview

Marriott International, Inc. is a leader in the global lodging industry. The C.E.O and Chairman of the Board is J.W. Marriott who has been with...