Maybank

Maybank’s Public Relations Activities

Maybank places emphasis on the importance of achieving a good equilibrium between value creations for all stakeholders and enhancing their role as a leading and responsible corporate citizen. With an extensive network of stakeholders including employees, customers, business partners, and the community, Maybank are mindful that everything they do - from their policies, products and services, to performance and conduct - has far-reaching effects on the financial, societal and environmental well-being of Maybank’s stakeholders.

Maybank primary responsibility towards their stakeholders is therefore to create stability in business and the social environment. They do this by creating long-term value through their products and services, ensuring profitability, stakeholder loyalty, good corporate governance and nurturing the community at large. This section outlines the public relations efforts that Maybank has did.

Earth Day (April)

Last time on 22 April 2011, the whole M2U team celebrated Earth Day by wearing Green or Brown shirt to office. On top of that, they have sent tips on how to Save and Love the Earth internally.

On 22 April 2013, Maybank has supported the Aveda Walk for Water Campaign. The Aveda Walk for Water is an international charity campaign driving public action towards providing clean water to communities in need. In collaboration with local environmental NGO, EcoKnights, the Malaysian leg of Aveda’s Walk for Water was held at the Square, Publika Mall, Solaris Dutamas, Kuala Lumpur on Sunday, 21 April 2013. This was the first time this international campaign is held in Malaysia.

Earth Hour (March)

In support of Earth Hour, Menara Maybank, Dataran Maybank, the headquarters of Maybank in Kuala Lumpur as well as their Global Offices around the World have switched off all external flood lights from 8.30pm to 9.30pm in conjunction with Earth Hour.

On top of that, they have launched their ‘We Love the Earth...