Submitted by: Submitted by dscuva
Views: 406
Words: 2080
Pages: 9
Category: Business and Industry
Date Submitted: 12/29/2013 05:55 AM
Company G
3-Year Marketing Plan
Assessment Code: MKT1
Student Name:
Student ID:
Date: May 12, 2011
Mentor Name:
Table of Contents
Introduction 3
Mission Statement 3
Market Objectives 3
Target Market 3
Product Objective 3
Price Objective 3
Place Objective 4
Promotion Objective 4
Competitive Situation Analysis 4
Consumer Product Classification 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 6
Marketing Strategies 6
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 7
Product Action Plan 7
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 8
Introduction
Company G is proud to announce the launch of its new product: The Solar Powered Laptop Adapter. This new adapter is compatible with most laptop computers. It is believed this new item will offer reliability as well as flexibility to the target market.
Mission Statement
To provide the customer with products and appliances that are useful, reliable, and affordable.
Market Objectives
Target Market
The solar powered laptop adapter will peak the interest of many consumers. However, the target market for this item is the business traveler, most commonly referred to as the “road warrior.” Oftentimes the business traveler finds that he or she has forgotten to charge their laptop before leaving for the airport. As they reach the airport concourse they search feverishly for that available electrical outlet, only to find them all being used by others. The solar powered laptop adapter will be the answer to this dilemma.
The solar powered laptop adapter will arm the road warrior with the ability to complete those last minute tasks such as finalizing proposals or responding to that critical email from the company president.
Product Objective
Deliver a product that will have...