Supply Chain of Carrefour in Spain and China

Insight from industry

Notions for the successful management of the supply chain: learning with Carrefour in Spain and Carrefour in China

´s ´ ´ Jesu Cambra-Fierro and Rocıo Ruiz-Benıtez

University “Pablo de Olavide”, Sevilla, Spain

Abstract Purpose – This paper proposes a framework that considers some key concepts to design and manage supply chains in both national and international contexts. For a better understanding, it is intended to illustrate this framework with the case of Carrefour in both Spain and China. Design/methodology/approach – In the form of a case study the paper explains global strategies in both countries. The paper also discusses similarities and differences in the supply chain management in both contexts. Findings – The paper found application of core SCM concepts to a leader distribution firm. “Thinking global and acting local” is also pertinent to application in the management of supply chains. Practical implications – Managers may identify key processes and consider the possible contributions of each to the efficiency of their own chains. This case study could be also used as an example of the successful management of the supply chain of a company leader in its sector. Originality/value – The present paper illustrates a leader company based on real data. Keywords Distribution, Process efficiency, Managers, Supply chain management, Spain, China Paper type Case study

1. Introduction

Supply chain management is one of the key activities that determine the success of a company (Cambra and Polo, 2008; Quayle, 2003). Increasingly complex, dynamic and competitive markets require a global vision of the supply chain that integrates all the agents and elements of the system (Lee et al., 2010; Closs and Mollenkopf, 2004; Alvarado and Kotzab, 2001). It is important to consider all the existing flows in the supply chain, from the origin to the final customer, and in the demand chain, from the market to the producers (Collin et al., 2009)....