Submitted by: Submitted by pervaz
Views: 149
Words: 10347
Pages: 42
Category: Business and Industry
Date Submitted: 01/13/2014 10:24 PM
Report on
Strategic Audit of BAT
Course & Code: Strategic Management
(MGT- 4356)
Submitted To:
Mohammad Ahshanullah
Assistant Professor
School of Business and Economics
United International University
Submitted by:
Md.Shafikul Islam 111 091 390
Md.Nazmul Hassan 111082151
Jahirul Islam 111091398
Md.Ismile Hossain 111091271
Anisur Rahman 111091067
Md.Sanwar Hossain 111091742
Date of Submission
7th may 2013
Letter of Transmittal
7th may, 2013
Mohammad Ahshanullah
Assistant Professor
School of Business and Economics
United International University
Dhanmondi, Dhaka-1209.
Subject: Request for accepting report.
Dear Sir,
Here is the report on British American Tobacco’s strategic audit/competitive analysis which you have recommended to us as the term paper for the Strategic Management course. As you read the report, you will get clear idea about the strategic and competitive analysis of British American Tobacco.
I, therefore, pray and hope that you will encourage our work by accepting this report and if you have any further queries about the report you can contact me.
Sincerely Yours,
Md. Nazmul Hassan
ID: 111082151
On the behalf of the group members
Acknowledgement
First we would like to thank almighty Allah for helping us all the way, who gives us the ability to do this term paper. Especially we would like to thank our teacher, Mohammad Ahshanullah sir who helped us a lot to do this report successfully by giving instruction and making our practical knowledge through this term paper. Without his instruction we would not able to prepare this report. Finally, we want to give thanks to our all the group members for their hard works. All of their help has made us able to complete this report.
Executive Summary
British American Tobacco is a British multinational tobacco company headquartered in London, United Kingdom. It is the world’s second-largest quoted tobacco company by market share (after...