Business Concept

Business Concept

As of today, there is more Subway restaurant in the world than any other restaurant chains. That is what is making Subway become the leader in the global development of the quick services restaurant industry. Subway currently employs about 150,000 people in more than 36,000 locations in 98 countries around the world. Their main goal has been making Subway chain to be ranked the number one restaurant by consumers and in every market that Subway serves. (Subways Marketing strategies 2010)

All Subway are owned and operated by local business people that choose where to place the Subway restaurants. The franchisee buys the right to run a Subway franchise according to Doctor’s Associates, Inc. contract. There will be a development team that works with the new entrepreneur to provide assistants with opening and running of the restaurant. After opening the store, Subway will continuously provide assistance to make sure the franchisee gets up and running. Subway is a registered trademark of Doctors Associates, Inc. The Doctors Associates, Inc owns the operational business concept and trademarks of Subway restaurant. (Subways Marketing strategies 2010)

Subway provides the new franchisee with required information. The Subway franchise fee is low for a chain of this size.

Subways franchise fee:

• $15,000 (Local currency) in the United States & Canada,

• $12,500(Australian) in Australia,

• $10,000(US dollars) for all other international countries

The core values:

• They are committed to the customer satisfaction through offering high quality food with exceptional service and goods.

• Subway takes pride in serving its customers and communities

• Subway seeks continuous improvement in all that it does

• Subway emphasis on an innovative, entrepreneurial approach to business

• Subway expects fairness and mutual respect in all our activities

• Subway acknowledges that the company's success depends upon the initiative taken...