Media Bu and Podcast

TOPICS: MEDIA BUY and PODCAST

"Media buyers are the individuals responsible for negotiating and purchasing time and advertising space for the purpose of advertising.[1] When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or service objectives. The media buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of the medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted. Media buyers can purchase spot, regionally, or nationally. National media buyers might have to factor in determinates based on a state by state basis. Rates, demand of leads, space, and time, and state licenses will vary from state to state. National media buyers will need national media planning to generate national media marketing strategies and national media advertising that can be adaptable from area to area but also work on a national level." (http://en.wikipedia.org/wiki/Media_buying)

"A podcast or netcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.

A list of all the audio or video files associated with a given series is maintained centrally on the distributor's server as a web feed, and the listener or viewer employs special client application software, known as a podcatcher, that can access this web feed, check it for updates, and download any new files in the series. This process can be automated so that new files are downloaded automatically, which may seem to the user as if the content is being broadcast or...