Customers Are Every Where

CUSTOMERS ARE EVERWHERE – FIND THEM

MKT305-1104A-09

Marketing and the virtual marketplace

Customers are everywhere-find them

A marketing plan has to be very well established, for it to be successful. Knowing who will purchase your product or service is the key to knowing who your customer target is (Perry, 2010). When determining who your target customer is, consider how the customer will benefit from your product or service. It is very important that you understand who your customers are, and for what reason would they want to purchase products or services from you. When you put into thought on seeking out your target customer think about, what’s the benefit of your product or service, what problems are you solving, is your product or service going to save the customer money? Will your product or services make the customers life easier (Perry, 2010)?

Keep in mind that customers will come to your business at a particular stage. Your business may possibly be new and, people maybe hearing about your company for the first time. Some may even already know about your company, and could be looking for more information about your company, willing to do business with you no questions asked. The key is to remember that everyone cannot be treated the same. The four customer types to consider when the customer target research begins are the suspects, prospects, first time customers, and the multi buyer (www.small-biz-marketing-tips.com, 2010). There are many other terms that are important when preparing customer target research for your business.

Demographics and psychographics are two important terms to understand when preparing market research for a business. One typical characteristics of your target market is demographics which includes consumers who will purchase your products or services, and may include educational attainment, age, annual income, and type of occupation. Region, the number of people living in a household, home...