Submitted by: Submitted by nhattrungcao
Views: 377
Words: 7364
Pages: 30
Category: English Composition
Date Submitted: 01/19/2014 10:09 PM
Nestlé |
BUSINESS STRATEGY |
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Table of Contents
INTRODUCTION 4
3.1 Analyse possible alternative strategies relating to substantive growth, limited growth or retrenchment. 5
3.2 Select an appropriate future strategy for Nestlé SA 15
4.1 Compare the roles and responsibilities for strategy implementation in two different organisations (Nestlé against its nearest competitor). 19
4.2 Identify and evaluate resource requirements to implement a new strategy for Nestlé. 24
4.3 Discuss targets and timescales for achievement in Nestlé to monitor a given strategy 26
CONCLUSION 29
REFERENCES 30
INTRODUCTION
“Good Food, Good Life”. With the main aim to enhance lives, throughout life with good food and beverages, Nestlé is one of the largest food and beverage companies in the world, with a product portfolio including baby foods, bottled water, cereals, chocolate and confectionery, coffee and so on. The company offers over 4,000 different brands. Nestlé operates a network of 468 factories located in 86 countries. The company's products are sold in 194 countries around the world.
This report is prepared to have a closer look at the Nestlé business through some bullet points:
* The analysis of possible alternative strategies relating to substantive growth, limited growth or retrenchment.
* The Selection an appropriate future strategy for Nestlé SA.
* The Comparison the roles and responsibilities for strategy implementation in two different organizations (Nestlé against its nearest competitor).
* Identification and evaluation of resource requirements to implement a new strategy for Nestlé Vietnam.
* Discussion targets and timescales for achievement in Nestlé to monitor a given strategy
3.1 Analyse possible alternative strategies relating to substantive growth, limited growth or retrenchment.
In general, companies exist for some reasons, whether it provides services or...