Information with Technology

Executive Summary

Information with Technology “IWT’ is a consulting company that specializes in examining various challenges facing new and existing companies. “IWT” goes into a company and evaluates management practices such as financial, human resources, business strategy, etc. In doing so, we generate a detailed report pointing out a company’s strengths and deficiencies. “IWT” will then give the company recommendations on how to improve on their deficiencies and how to increase their strengths.

Introduction

CanGo is an Internet company that sells a variety of products and services, ranging from books and videos to online gaming services. CanGo prides itself as having the trendiest games with the best service when it comes to product delivery and support. CanGo strives to provide our customers with the most exciting entertainment by employing the latest technology in Web site development, product innovation, and service.

We have been hired by CanGo Company to examine and address the following issues with recommendations on what needs improvement and how to make these improvements:

• SWOT

• Business Strategy

• Market Analysis

• Competitive Analysis

• Financial Analysis

• Observation of Company/Strategic Recommendation

SWOT Analysis

CanGo needs to develop a precise vision of what they want to offer customers and what products and services they want to provide. One way of doing this is creating a SWOT Analysis. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. This will involve specific objectives of CanGo and identifying the internal and external factors that are favorable and unfavorable for CanGo.

Strengths:

 Unique Selling Proposition (USP). CanGo strives to provide their customers with the most exciting entertainment by using the latest technology in Web site development, product innovation, and service. This company sells...