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Business Communication: Creating and Delivering Messages that Matter

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©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Business Communication: Creating and Delivering Messages that Matter

• Why is excellent business communication important? • What are the key elements of nonverbal communication? • What are the different communication channels and what makes them effective? • How do you choose the right words for effective communication? • How do you compose effective business memos, letters and emails? • How do you deliver successful verbal presentations?

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©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Business Communication: Creating and Delivering Messages that Matter

Sprite Commercial – Sublymonal Message

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©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Business Communication: Creating and Delivering Messages that Matter

Gather around the Water Cooler: Let’s Talk

• Besides advertising, how are subliminal messages used in communication? • How do specific words and visuals change the context of a message? • How can words and visuals decrease/increase the effectiveness of a message?

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©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Business Communication: Creating and Delivering Messages that Matter

Excellent Communication Skills: Your Invisible...