Marketing Management

MGM B01

Marketing Management

Winter 2014

Instructor Contact Information:

Name: Tarun Dewan

Office: IC 382

Office hours: Thursday 3 - 5 pm (by appointment)

Email: tdewan@utsc.utoronto.ca

Telephone: 416 208 2677

Class day/time: Thursday, 11 – 1 pm and 1 – 3 pm.

Class location: IC 302

Course website: http://portal.utoronto.ca

TA: Aileen Coyle

Course Description:

This course builds on the introductory course in marketing and takes a pragmatic approach to develop the analytical skills required of marketing managers. The course is designed to help improve skills in analyzing marketing situations, identifying market opportunities, developing marketing strategies, making concise recommendations, and defending these recommendations. It will also use case study methodology to enable students to apply the concepts learned in the introductory course to actual issues facing marketing managers.


Prerequisite(s):

[MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3)] and [MGTA35H3 or MGTA36H3 or (MGTC36H3)] Exclusions: (MGTC05H3), (MGTD20H3)

Textbook/Required Course Materials:

A required case packet can be directly purchased from Harvard at the following url:

Coursepack link: https://cb.hbsp.harvard.edu/cbmp/access/23609205

Lecture Notes and Other Announcements

Course Organization and Administration

This course is a case-based course and relies on reading, analysis and discussion to create learning. Each case will put you in the position of a decision maker in the real world facing very real constraints and considerations. You will have to integrate what you learned from your previous business courses and apply that knowledge to marketing situations. You will gain experience in problem solving and business decision-making, develop logical analysis skills and learn to present information in a clear and concise manner.

Each case needs to be carefully read and prepared every week. You will be handing in an Individual Case Analysis and...