Delay the Day

Delay-the-Day

MGMT 221

January 16, 2014

Embry-Riddle Aeronautical University

Table of Contents

EXECUTIVE SUMMARY 4

DESCRIPTION OF THE COMPANY 4

INTRODUCTION TO THE COMPANY 5

MISSION STATEMENT 5

VISION STATEMENT 5

GOALS/OBJECTIVES 6

MARKET ANALYSIS 6

INDUSTRY COMPETITORS 5

INFORMATION SYSTEMS 7

HARDWARE RESOURCES 7

SOFTWARE RESOURCES 7

DATA RESOURCRES 7

NETWORK RESOURCRES 7

DECISION SUPPORT SYSTEMS 7

DEVELOPING BUSINESS & IT SOLUTIONS 8

E-COMMERECE, SECURITY & ETHICAL CHALLENGES 8

CONCLUSION 9

LIST OF REFERENCES 10

APPENDICES

Appendix A

Appendix B

Appendix C

EXECUTIVE SUMMARY

With Embry Riddle University being an aviation themed school our objective for this project was to remain within the aviation industry. Our business proposal is strategically focused on airline travelers with extended layovers or unexpected weather delays by providing a relaxing atmosphere within select airport terminals with Wi-Fi, entertainment, e-business transactions for business customers, coupled with catered meal and drink services all in one location. The locations of Delay the Day will be based on the percent of delays and cancellations at certain airports, so that we can be where the customer needs us most.

We’ll provide our goal and objectives with a market analysis outlining strategic market projections regarding the projected increases of airline travelers to 2020 and beyond, including when to plan for an influx of customers using holiday and weather trends. Our proposal will also outline IT from hardware, software, network and e-business/commerce perspectives coupled with Software-as-a-Service (SaaS) web based cloud utilization to provide software reliability, security and encrypted technology to ensure transactions are secure which will directly impact customer loyalty and will also reduce internal IT support which is expensive for small businesses.

This analysis will also identify a brief...