Sephora

Sephora

Introduction

Sephora is founded by Dominique Mandonand in 1970, and is a popular store that provides a wide range of products which includes cosmetics, skincare, fragrance, hair care, bath and body, nails, tools and brushes, in addition to Sephora’s own private label. Owned by the world’s leading luxury goods group, Louis Vuitton Moet Hennessy (LVMH), Sephora is figured as a magnificence innovator, because of the dissimilar mixture of prestigious items, neutral administration from specialists, and their creative minds. (About Sephora, 2013)

Sephora adopted a rewards program named ‘The Sephora Beauty Insider’ which permit purchasers to delight in shopping profits, for example getting rebates, blessing coupons and compensate focuses. Purchasers likewise get to accept blessings on their special day month. Furthermore, reward focuses are aggregated for each singular buyer with each dollar they used in Sephora. Clients that acquired more than $100 in Sephora additionally gains an extraordinary gifts. (Historyrocket, 2012)

Place

Sephora works pretty nearly 1,300 stores in 27 nations worldwide, with a broadening base of over 300 stores crosswise over North America. Sephora had its first U.S. outlet in New York in 1998, and the first Canadian outlet in Toronto in 2004. Sephora's North American home office is spotted in San Francisco, with corporate work places in New York and Montreal. (About Sephora, 2013)

Target Customers

Sephora present an extensive variety of items which is suitable for adolescents and mature people customer. Sephora does not have a state of mind of psyche that favours one specific age gather over an alternate subsequently the intended interest group are not influenced. The times of buyers generally extend from 18 to 50 years of age. Despite the fact that buy of items are overwhelmingly made by grown-up females, purchases can in any case be made by male clients.

Five Integrated Marketing Communication Tools

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