Submitted by: Submitted by stephanie1460
Views: 101
Words: 602
Pages: 3
Category: Business and Industry
Date Submitted: 01/27/2014 07:15 AM
Marketing Plan Outline
I. Abstract
* The teams idea of how the marketing objectives discussed and the strategy should be implemented to further enhance the market share of AT&T
II. Introduction
* The purpose of this paper is to:
* Analyze the marketing environment of AT& T
* Analyze the strengths and weaknesses of the company
* Outline the current marketing strategies of the company
* Summarize ways in which AT&T can retain customers
* Describe ways in which AT&T may hold a competitive advantage
III. Overview of the Company
* Mission of AT&T
* Vision of AT&T
* Background of AT&T
* Fact Sheet of How AT&T was established
* Current innovations and means for improvement
* Industry status
IV. Marketing Environment
* Discussion regarding the company’s target market
* How does the company fit in the chain of basic markets?
* What are the target market boundaries?
* Who is the competition?
* What are their products/services?
* What level of sales growth is anticipated over the next three years?
* Can the marketing plan deliver the production levels necessary to support this growth?
* What are the company's long range plans?
V. Customer Analysis
* How do the products and services of the company compare to that of their competitors?
* With regard to quality, price, packaging and variety what is the appealing factor for attracting new customers and retaining current customers?
* What does the public normally demand from a company like AT&T?
* Does AT&T meet these demands?
* Does the packaging (sales aids/point of purchase displays) emphasize the qualities of the product/service that is needed by the customer?
VI. SWOT Analysis
The SWOT analysis will identify the following factors of AT&T
* What are AT&T’s internal attributes broken down specifically...