Raste Mein Shyaam Naam Nahi to Jai Raja Ram

Impact of Digital Media w.r.t Automotive Industry

Name: | Age: | Gender: |

Customer profile:

Email ID | |

Occupation | |

Income group (per Month) | |

Time generally spent on Internet in a day(hrs) | |

1. Where do you look for information about Automobiles? (please Tick)

| Online surf | | Social Media | | Print Media | | TV Commercial | | Family & friends |

2. Does Digital media influences your decision while you go for purchasing any automobile?

* Yes No

3. Which of these companies digital marketing techniques have influenced your decision of purchase the most?

i. Maruti Suzuki

ii. Hyundai Motors

iii. Honda

iv. Ford Motors

v. General Motors

vi. Volkswagen

4. Which of these Digital Media platforms do you think helped Automakers & Dealerships reach customers most effectively?

i. Social Media

ii. Smart Phones

iii. Website

iv. Pay per Click Campaigns

v. Digital Billboards

5. What Social Media Network or Video sites do you use most frequently to find Information about Automobiles? (Tick Multiple Options if any)

i. Facebook

ii. Twitter

iii. You Tube

iv. My space

v. LinkedIn

6. Do you think that Digital Media Marketing is changing the traditional model of launching new Vehicles?

* Yes

* No

7. What aspects of a Website do you feel are Important for you in the decision making of purchasing any Automobile?

i. Information about the different Variants

ii. Dealership Network

iii. Reviews about the Variant (Customer Feedback)

iv. Spare parts information

v. Others (Finance, Insurance etc...)

8. Is Design and/or functionality in a mobile platform more important than content or is there a middle ground between both that you want on an Automotive Company website?

i. Design

ii. Content

iii. Both

9. What do you think mobile apps are playing a considerable role...