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Category: Business and Industry
Date Submitted: 01/28/2014 12:34 PM
Gillette Indonesia
Windsor Team 6
Andres Losada Castro Mikael Dia Kevin Jones la Rufus Mitchell Mari Sakuma Chandan Shah
INTERNATIONAL MARKETING – February 8, 2012
Table of Contents
Executive Summary...............................................................................................3 Situation Analysis..................................................................................................3 Company Analysis..............................................................................................3 First-movers Advantage:.................................................................................3 Customer Analysis..............................................................................................3 Products offered.................................................................................................3 Competitor Analysis............................................................................................4 Collaborators.........................................................................................................5 PEST Analysis.........................................................................................................5 Political:..............................................................................................................5 Economic:...........................................................................................................5 Social..................................................................................................................5 Technological.....................................................................................................5 SWOT Analysis.......................................................................................................6 Market Segmentation............................................................................................6 Target...