Is Rationalisation a Desirable Strategy for Junction Hotel?

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Date Submitted: 01/29/2014 09:09 AM

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Is rationalisation a desirable strategy for managing and organising Junction Hotel in the current economic climate?

This essay will be debating and analysing whether rationalisation is a desirable strategy for managing and organising Junction Hotel in the current economic climate, in addition corporate social responsibly (CSR) will be discussed in relation to the hotel .Firstly I will introduce Junction Hotel and discuss the problems facing the leisure industry then discuss rationalisation a well renown managing technique, furthermore I will be discussing corporate social responsibly and how it links to Junction hotel and rationalisations suitability for the hotel.

Junction Hotel in this study is a fictional “up market” hotel that is going through hard economic times struggling to make a profit and losing its identity as a quality hotel. “In the UK tourism sector the hotel industry is set to experience further deterioration than it already has even though “they are over the worst.” This quote from the British Hospitality Association suggests that of all times now is the necessary time for any hotel to have efficient managing strategies put in to place one of these being rationalisation which I think could debatably be applicable and recommendable to the successful running of Junction hotel.

Rationalisation was pioneered by a man called Fredrick Taylor around the year of 1911, a brief definition of rationalisation is that it is a method that is put in to place in a workforce that introduces the idea of work being broke into specialised areas and repetitive tasks therefore making the work process faster therefore more cost efficient. Taylors thoughts behind the theory included that workers, no matter how skilled or experienced should acknowledge “managers should do all the thinking relating to the planning and design of work, leaving workers with the task of implementation.” Taylorism concentrated on specifically on time studies in the working environment...