Consumer Snacking - Uk - January 2014:New Industry Analysis Report

Consumer Snacking - UK - January 2014 While various breakfast biscuit brands have made energy provision a central part of their positioning, this proposition remains rare in the wider snacking category. This interest suggests scope to leverage this positioning more. table Of Content

introduction

definitions abbreviations

executive Summary

market Factors consumer Confidence And Spending Is On The Rise health Remains An Issue demographic Changes Are Set To Impact The Snacking Market companies, Brands And Innovation own-label Accounts For Bulk Of Npd figure 1: New Product Launches In The Uk Snack Market, Own-label Vs Branded, 2010-13 mars Dominates Adspend the Consumer snacking Is Almost Universal figure 2: Snacks Eaten Between Meals, October 2013 taste Is The Most Important Factor, Noted By Three In Four Snackers figure 3: Factors Influencing Purchasing Of Snacks, October 2013 hunger Is The Main Driver To Snacking figure 4: Reasons For Snacking, October 2013 three In Four See A Place For Moderate Indulgence figure 5: Attitudes Towards Snacking, October 2013 what We Think

issues In The Market

should Manufacturers Be Adopting A Two-pronged Approach To Health Concerns? is There Potential To Position Snacks As An Energy Boost? how Can Snacks Appeal To Those Looking To Feel Full? how Can Operators Provide Value To Consumers? can Packaging Help To Facilitate Snacking?

trend Application

trend: Play Ethic trend: Help Me Help Myself mintel Futures: Old Gold

market Drivers

key Points real Consumer Spending Is Predicted To Gain Momentum… figure 6: Gdp, Pdi, Consumer Expenditure And Savings, At Constant 2013 Prices, 2008-18 providing Opportunities For Premiumisation In Snacks health Remains A Concern despite Rising Obesity, Consumers Adopt A Relaxed Approach To Health figure 7: Agreement With The Statement: ‘i Eat What I Like And Don't Worry Too Much About How Healthy My Diet Is’, March 2012-october

Consumer Snacking - UK -...