Marketing to Baby Boomers - Us - January 2014:New Industry Analysis Report

Marketing to Baby Boomers - US - January 2014 Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. Boomers may take notice of product messaging (though they might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor – and for many Boomers, even those at a higher price. table Of Content

scope And Themes

what You Need To Know definition data Sources consumer Survey Data abbreviations And Terms abbreviations terms

executive Summary

snapshot Of Boomers figure 1: Us Population, By Generation Share, 2014 boomer Spending figure 2: Median Household Income And Average Annual Expenditures, By All Versus Baby Boomers, 2012 the Boomer Consumer getting The Most Value, A Positive Experience, And Getting A Deal Matter Most figure 3: Baby Boomers’ Top Five Factors Very Important To Purchase Decisions, November 2013 most Boomers Not Swayed By A Company’s Social Altruism figure 4: Baby Boomers Who Make An Effort To Buy From “good” Companies, November 2013 boomers Who Make Caused-based Purchases Most Concerned With Poverty figure 5: Most Important Social Issues To Baby Boomers Who Go Out Of Their Way To Buy From Companies/brands That Support Issues, November 2013 baby Boomers Underutilize Their Smartphones figure 6: Smartphone Use And Attitudes, By All And Baby Boomers, November 2013 boomers Do Not Appear To Be Receptive To Digital Direct Marketing figure 7: Baby Boomers’ Attitudes Toward Direct Marketing Communication, November 2013 keys To Boomers’ Success: Health, Financial Security, Strong Family Ties figure 8: Achievements Critical To Success, By Baby Boomers And Millennials, November 2013 what We Think

issues And Insights

how Can Marketers Resonate With Baby Boomers? the Issues: the Implications: what Is The...