Communication Plan for the Prevention of Childhood Obesity

Communication Plan for The Prevention of Childhood Obesity

Myra T. Collins

Davenport University

ABSTRACT

This essay examines the components of a communication plan geared toward the initiative of the Prevention of Childhood Obesity. It explores strategies to reach a target audience in order to implement change and endorse the initiative proposed by the Center For Disease Control.

Keywords: implement

Since the 1980s, obesity among America’s youth has almost tripled (Sarring, 2013).  It is clear that childhood obesity is a growing epidemic in our nation. Obesity in childhood causes a wide range of serious complications, and increases the risk of premature illness and death later in life, raising public health concerns (Ebbeling, 2002). The Center for Disease Control is a primary source for establishing preventative measures to epidemics such as childhood obesity. The increasing prevalence of childhood obesity throughout the United States has led policy makers to rank it as a critical public health threat (Koplan, 2005). To assist the Center for Disease Control in their initiative a communication plan has been constructed to carry out its mission of promoting health and preventing disease. The goal of the plan is to provide information regarding prevention, suggestions intervention programs, aid in bringing awareness, promote healthy living, and publicizing the effects of childhood obesity.

The underlying goal of the Center for Disease Control should be to provide the audience with accurate information on health and nutrition, prevent the target audience from being subject to inaccurate and conflicting information, yet simultaneously efforts should be applied that allow implementation of the advice they receive doable. By effectively communicating with a broad audience, the CDC can embark on the path of preventing childhood obesity through the use of national and universal health organizations, health institutions, and public health forums. A consistent...