Managerial

Managerial Economics

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

Managerial Economics

Applications, Strategy, and Tactics

TWELFTH EDITION

JAMES R. MCGUIGAN

JRM Investments

R. CHARLES MOYER

University of Louisville

FREDERICK H. deB. HARRIS

Schools of Business Wake Forest University

Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party may be suppressed. Edition review has deemed that any suppressed content does not materially affect the over all learning experience. The publisher reserves the right to remove the contents from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate format, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest.

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

Managerial Economics: Applications, Strategy, and Tactics, 12th Edition James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Steven Scoble Sr. Developmental Editor: Jennifer Thomas Marketing Manager: Betty Jung Assoc. Content Project Manager: Jana Lewis Manager of Technology, Editorial: Matthew McKinney Media Editor: Deepak Kumar Sr. Frontlist Buyer, Manufacturing: Sandra Milewski Production Service: KnowledgeWorks Global...