Project Aerial

CASE ANALYSIS FORM

|Participant Name: |Ambreen Kokab Shah |

|Case Title: |TerraCog Project Aerial |

|Main Problem and Reasons for the Problem|Project Aerial was initiated after increase in customer demand for a GPS with satellite imagery in |

| |competition with a similar GPS prototype from the rival company. While TerraCog had an outstanding |

| |history in competing products, this project Aerial presented the problem of disagreement on the |

| |production cost between two departments of the company. Design & Development department proposed high|

| |production cost for redesign of the existing GPS platform while the Sales department required low |

| |cost. |

| |The above problem was created due to TerraCog having unstable executive team that lacks true |

| |leadership, effective communication and a consistent vision. There existed intergroup conflicts and |

| |preference of individual goals over organizational goals. A hurry to enter the market after a |

| |significant lag without clarity on price and positioning indicated shortsightedness on everyone’s |

| |part from the President of the company to the managers of the departments. |

|Solution/Recommendations |Possible solutions to problem above...