Nike Social Media

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Words: 1584

Pages: 7

Category: Business and Industry

Date Submitted: 02/03/2014 06:50 PM

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Blog:

Blog content can serve as a pool of endless possibilities for a business and help drive traffic to the firm’s website. Additionally, blog could become the go-to resource for other industry firms with news and tips. Blogs are designed to connect with the rest of the Internet, with readers sharing links to their favorite blog posts on their own blogs and websites, as well as through social media such as Twitter and Facebook.

As Nike develops a new product or is set to launch a new product line, NikeBlog prepares customers by posting the details, images, and full information about pricing, availability, and first day of launching the product. Same as many successful corporates, Nike increases the effectiveness of NikeBlog by linking other Nike social media platforms such as Twitter and Facebook to the blog by pointing the followers to the latest blog posts.

Furthermore, keywords used in the NikeBlog causes search engines to display it in the top results. Customers who are searching for what Nike has to offer may also be attracted to site because of what is posted in the NikeBlog.

NikeBlog is professionally developed to showcase Nike’s advertising, using different marketing vehicles, and apparels, complete selection of their product family, and finally Nike’s collaboration with NFL. There is a tab exclusively assigned to Kobe Bryant’s line of shoes that he designed for Nike and NikeBlong cleverly posts updates on this valuable collaboration. Finally, NikeBlog has helped Nike to achieve great deal of brand exposure with lively, relevant, and colorful content.

YouTube:

Videos are a powerful way to showcase products on an e-business website, and savvy online retailers are discovering ways to get the best return on their investment in videos and YouTube is unlikely to be unseated as one of the most popular site for video content, it is simply a channel that brands won’t be able to ignore. YouTube is more engaging for website visitors, and tells a brand...