The Coca Cola Struggles

“The Coca-Cola Company Struggles with Ethical Crises”

Apinya Rakklang

Professor Afraa Al Bahrani

Ethics and Advocacy for HR Professionals HRM522

02/07/2013

The Coca-Cola, that is often called Coke, is a carbonated soft dink that sells all around the world, especially in restaurant and food service distributors. Coca-Cola is the largest and most successful beverage company in the world. Their mission is to “refresh the world, to inspire moments of optimism and happiness and to create value to make a difference” (Coca Cola Journey Staff). Their vision with people is to be a great place to work where people are inspired to be the best they can be. They aim to bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. As far as partners are concerned, they aim to nurture a winning network of customers and suppliers, together create mutual, enduring value. By being environmentally aware, Coca Cola is responsible and they make a difference by helping build and support sustainable communities. As far as profits go, they want to maximize long-term return to shareowners while being mindful of our overall responsibilities. Their vision for productivity is to be a highly effective, lean and fast-moving organization. The Coca-Cola Company’s values are centered on leadership, collaboration, integrity, accountability, passion, diversity and quality.

Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced.

Coca-Cola became the focus of series of controversies about its practices both at home and abroad. In the United States, the company faced charges of racial discrimination, accusations that its marketing efforts contributed to the national obesity problem and criticism over the environmental impact of its move into the bottled water business. The Coca-Cola Company based their payroll on the color of a person’s skin; they put African Americans at the bottom of...