Communication

Communication is one of the central components of every organization. Therefore, it is clear why is the better understanding of communication efficacy the key to the overall organizational success. Communication is the process of conveying the message from one person to the other. However it is very important that the recipient of the information understands the content and the meaning of the message” (Rouse & Rouse, 2005).

Direction of Communication

UPWARD

Upward communication flows to a higher level in the group or organization. It’s used to provide feedback to higher-ups, inform them of progress towards goals, and relay current problems. Information goes from the subordinates to the superiors. It is mostly used for sending information associated with the proposals system, employees’ opinion, work insight, attitudes and problems of the employees. It is important to secure the freedom of communicating (undisturbed information flow) since the main drawback of the upward communication is message filtering. Upward communication keeps managers aware of how employees feel about their jobs, coworkers, and the organization in general. Managers also rely on upward communication for ideas on how things can be improved. The downward flow of communication provides a channel for directives, instructions, and information to organizational members. However, much information gets lost as it is passed from one person to another. Moreover, the message can be distorted if it travels a great distance from its sender to the ultimate receiver down through the formal school organization hierarchy (Tourish, 2010).

DOWNWARD

Communication that flows from one level of a group or organization to a lower level is downward communication. When we think of managers communicating with employees, the downward pattern is the one we are usually thinking of. It’s used by group leaders and managers to assign goal, provide job instructions, inform employees of policies and procedures,...