What Cultural Factors Must U.S. Sports Franchises Overcome to Increase Popularity Abroad? Why? (9 Points) How Can Franchises Ensure Their Products Are Appropriate for International Markets? (9 Points) Should Governments

Kenneth Hudson,

D40064577

It's not every day you can say "I'm sold" to a sales person just after three minutes with a product. On that afternoon I went in to Best Buy knowing that all I wanted was my IPhone 5 and nothing else. Well that’s the mindset that I had but just in a few shirt minutes it changed, when the sales person from Samsung asked me for a few moments of my time to show me the new Samsung Galaxy S4 I decided I will waste sometime until someone from Best Buy's mobile section can assist me further. The first question he asked me was why I wanted the IPhone 5 when I already had the 4s. Thinking to myself, that's a great question I told him "I've been with apple for so long I really don't like Samsung phones too much anymore. Apple's design is just so much better and I really don’t want a plastic phone that’s going to break after one drop, because that's what happened to my galaxy s1 phone I had. Before I could finish he stopped me and started telling me that the new s4 is completely different from the s1. How it can bend and a drop test with his own phone. He even let me toss it across the store. Even then I wasn't fully sold on it. Now we started going into the functions of the device. I already had a basic understanding of the Galaxy s4 because a few of my friends have the s3 and I have the Note2. The new functions that this device had an iPhone 4s and 5 was not doing. I fell in love with the phone and all my questions that I had for the sales person he answers every one perfectly. Even though I still got the iPhone 5 anyways, it was an experience that I can never forget.

What made that a good experience wasn’t just the phone itself it was the sales person. A good sales person must have at least two basic quality: empathy and ego drive. (Mayer and Greenberg 1964). The Oxford defines empathy as “the ability to understand and share the feelings of another.”, and ego as “a person's sense of self-esteem or self-importance”. The salesman that showed...