Mrs. Yan

For the Niche differentiator (High Technology), there are two strengths may cause for our company. The first one is that we will easily satisfy customers expectation. Our targeted marker are high end, performance, and size. This means we can catch customers attention and interesting by excellent design, high awareness, and easy accessibility. Secondly, high technology product will have a competitive advantages. Higher technology and higher performance will gain more market share and less competitors.

In additional, there are two weaknesses. The first one is that high R&D expenditure. Company need to continually introduce new product lines and keep existing products fresh. Therefore, company will heavily invested in driving innovation new products. Secondly, it is unlikely to invest in automation or production capacity because our products are force on high technology and high performance. So, it might take too much time and labor costs to increase production capacity.

In the future, company need to continue to strive to be the best and hold our current position. We have to maintain our advantages of the market and utilize our strong foundation to improve our technology, plant, and equipment. We also can enhance advertising for customer to make more people get familiar with us and keep strategy the same invest high to maintain employee productivity and expertise. For the weaknesses, we can reduce material cost and overhead cost. If company have more market power, so it has more pricing power and it will increase product margins. Systematically improve automation is also important. We can reduce the labor cost.