Equestrian Trail Riding: an Analysis

This is a case analysis that analyzes the current state of the equestrian trail in Kentucky. The goal of the case analysis is to identify the problems that are associated with making tourism a distinct industry that is capable of generating revenue for the economy and local community. The main aim of this analysis is to prove that the equestrian trail can be used to provide jobs and income for citizens while improving their quality of life. The analysis will identify key problems, critical issues, criteria for solution, resource availability, alternative solutions considered, implementation, monitoring, and control of the plan. This information can be used to guide business decisions for administrators of the equestrian trail and promote economic wealth.

Equestrian Trail Riding: An Analysis

The Appalachian Regional Commission (ARC) aims to diversify and expand Appalachia’s economy by creating new enterprises that improve the quality of life of citizens by providing jobs and helping the community to develop. Berea’s College Entrepreneurship for the Public Good (EPG) was created to offer college students experience and more knowledge in new venture enterprises and nonprofit organizations practices to promote healthy communities. Undergraduate students conducted a questionnaire that was very influential in supporting the notion that tourism should be considered a distinct and industry and be recognized for its positive impacts on the economy.

This purpose of this case analysis is to present a plan to implement a marketing and advertising strategy for the equestrian trail. The overarching goal is to bring more business to the tourism sector by reaching customers through various forms of media. The analysis considers critical issues that should be considered when implementing the plan, solution criteria, and the availability of resources. Also, measures for monitoring and controlling the plan are given to ensure that success is achieved and maintained....