Marketing

It’s that time of year again; the time that sneaks up on you and has everyone going crazy. It’s the holidays. It’s time to shop and get all the Christmas presents purchased and wrapped and under the tree! This should be such an exciting time of year, but unfortunately, for some people it’s not. Jill and Tammy, two longtime friends and coworkers, have been dreading the day they would have to go to the mall to begin their Christmas shopping. Living away from family and husbands spending endless hours at work, there is no one to care for the kids while they go off to get their Christmas shopping done, so they are left with no choice but to go with the kids.

One day, Jill and Tammy set out to finally go to the mall and attempt to shop. Upon their arrival, they notice that there are so many sales, and the excitement is overwhelming. They begin to look around, but all the while, their children are fussy and needy, making it hard for them to shop. About half an hour goes by, without any purchases, and the kids are getting more and more impatient by the minute. Frustration sets in for both Jill and Tammy, and they just want to leave. Suddenly, Tammy spots something exceptionally remarkable from the corner of her eye. She spots a store right around the corner from Macy’s called Mall-Sitters. She tells Jill the exciting news, and the two head down the immense mall hallway to see what this place is about.

They step inside, where they are greeted warmly by the friendly staff. Jill and Tammy walk up to the desk and begin to ask questions. A staff member informs Jill and Tammy that Mall-Sitters is a daycare intended for short periods of time that provides childcare services, so parents can enjoy a pleasant experience at the mall without having to worry about their kids. Jill and Tammy are thrilled, and they both agree to leave the kids at the convenient daycare, while they continue on their journey for Christmas shopping.

SITUATION ANALYSIS

Strengths: Developing a new...