Chocolate Industry in Brazil to February 2014: Market Overview

Chocolate - Brazil - February 2014 The Brazilian chocolate market has grown significantly in recent years, driven by better financial conditions of the population, especially the" new middle class. "The value of market sales increased 69% between 2008 and 2013, to an estimated R $ 9,231 million in 2013. Inflation was partially responsible for this increase in value, but the market also showed good growth in volume (16%) in this period, to 242 million pounds in 2013.

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The youngest, and especially the female audience, generation are the main consumers of chocolate, driving growth in the market: 55% of women between 16 and 24 years consume more chocolate today than a year ago. At the same time, the increase in population over 55 represents a challenge to the category, since these consumers are consuming chocolate less often, due to the preference for healthier foods. The increase in obesity in Brazil threatens the growth of the market for chocolate. Government health campaigns are obstacles to the development of the category and put great pressure on manufacturers of chocolate.

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the Market figure 1: Value Of Retail Sales In The Brazilian Chocolate, 2008-18 market Factors the Problem Of Obesity Increases In Brazil population Aging purchasing Power Higher companies, Brands And Innovation mondelez Leads The Chocolate Market figure 2: Participation Of The Leading Brands In The Brazilian Chocolate Market, By Value, 2012 the Consumer nearly Nine Out Of 10 Adults Consume Chocolate figure 3: Consumption Of Chocolate, Any Frequency, October 2013 seven In 10 Adults Buy Chocolates In Grocery Stores figure 4: Channels Of Buying Chocolate, October 2013 brand Loyalty Index Is Lowest Among Women Younger Than 25 Years figure 5: Behaviour In Relation To The Purchase Of Chocolate, October 2013...