Latest Report: Household Hard Surface Cleaning and Care Products Market in Brazil to December 2013

Household Hard Surface Cleaning and Care Products - Brazil - December 2013 High levels of product usage and a cultural desire to maintain a clean home should buoy the household hard surface cleaners market over the coming years.

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However, in order to drive the market forward, brands operating the market can look to create new product innovations that cater more directly to the core consumer issues, such as the environment, the continued emphasis on value, and finding convenient, time-saving cleaning solutions. table Of Content

introduction

products Covered In This Report segment Definitions abbreviations

executive Summary

the Market figure 1: Brazilian Retail Value Sales For Household Hard Surface Cleaning And Care Products, 2008-18 market Drivers increase In Population Size Set To Create New Opportunities For Product Innovation growth In Internet Penetration Set To Continue companies, Brands, And Innovation new Packaging And New Varieties/range Extensions Dominate New Product Launch Activity figure 2: New Product Launches In The Household Hard Surface Cleaning And Care Market, % Share By Launch Type, Jan 2009-nov 2013 the Consumer c1 And C2 Consumers Lead Product Usage supermarkets Are The Dominant Purchase Channel For Household Cleaners figure 3: Purchase Channel For Surface Cleaning Products, May 2013 consumers Seek To Make A Good Impression With Clean Homes figure 4: General Attitudes To Housework, May 2013 high Demand For More Environmentally Friendly Cleaning Products figure 5: Consumer Attitudes Towards Household Cleaning, May 2013 what We Think

issues In The Market

how Can Brands In The Market Better Respond To The Demand For More Environmentally Friendly Products? in What Ways Can Companies Better Cater To The Growing Working Population? which Demographic Groups Are Most Important To The Market...