Household Paper Products Market in Uk to February 2014: Industry Overview

Household Paper Products - UK - February 2014 While their position as essential household items means that sales of household paper products are protected to a certain extent, a high level of promotional activity by brands and consumer determination to get the best deal have led to a decline in value sales.

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Brands looking to bolster sales of household paper products should now look to address the key issues in the market, further engaging consumers over matters such as the environment and the benefits of value-added products. table Of Content

introduction

definition abbreviations

executive Summary

value Sales Decline In 2013 figure 1: Best- And Worst-case Forecast Of Uk Sales Of Household Paper Products*, 2008-18 household And Population Growth To Bolster Market own-label Loses Market Share figure 2: New Product Launches In The Household Paper Products Market, % Share By Own-label/branded, 2009-13 npd Activity Equally Split Across Segments figure 3: New Product Launches In The Household Paper Products Market, % Share By Product Type, 2009-13 buying And Usage Behaviour figure 4: Buying And Usage Behaviour For Household Paper Products, November 2013 significant Interest In Products For Cleaning Up After Pets figure 5: Attitudes Towards Household Paper Products, November 2013 consumers Seek More Durable Kitchen Towel figure 6: Interest In Product Features For Household Paper Products, November 2013 what We Think

issues In The Market

how Can Brands Offering Moist Toilet Tissue Appeal To A Wider Demographic? in What Way Could Brands Do More To Highlight Their Environmental And Ethical Stance? how Can Own-label Brands Regain Market Share? how Can Facial Tissue Brands Reduce Product Substitution?

trend Application

trend: Minimize Me trend: Creature Comfort mintel Futures: Brand Intervention

market Drivers

key Points more...